The Financial Playbook of Himmy Buckets

THE NBA FINALS ARE HERE COTTDAMBETT.

Now, while the Nuggets/Heat matchup may not be the marquee event many “fans” were hoping for (and let’s keep it funky, the League wasn’t hoping for this either lmao…), it's important not to overlook the lowkey superstar power that will be on display - particularly from Miami's Jimmy Butler.

Butler's journey to NBA stardom has been anything but conventional.

He's clawed his way up from being a late first-round pick to becoming one of the league's premier players. He even had a lowly Sixers fan thinking the team had finally found the final piece to the proverbial puzzle of finally winning a championship…

Anyways…

But Jimmy’s prowess extends beyond the hardwood. Butler has proven himself to be a quite the savvy businessman, with a growing portfolio of endorsements and entrepreneurial ventures that are making him a standout in the league.

Over the course of his career, Jimmy’s done well for himself, earning over $144 million in salary alone. But that's just the tip of the iceberg when it comes to his earnings. He's also landed lucrative endorsement deals with brands like Michelob ULTRA, which he's been featured in several ads for since the NBA partnered with the beverage company in 2020.

But perhaps most impressive is Butler's venture into the coffee business. During the 2020 NBA bubble in Orlando, Florida, Butler started selling cups of coffee for $20 each. This venture has since evolved into Big Face, a coffee brand that Butler officially launched in partnership with Shopify in October 2021. Despite the hefty price tag, Butler's coffee was a hit among players in the bubble, and it's clear that he's taking this business endeavor seriously.

Today we’re gonna delve a bit deeper into Butler's off-court ventures, examining how he's leveraging his NBA stardom to build a somewhat quiet business empire. We'll also look at how his entrepreneurial spirit is influencing other players in the league and changing the game when it comes to athletes and business.

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Jimmy’s journey into the business world started in the 2020 NBA Covid bubble in Orlando, Florida, where he began selling cups of coffee for $20 each. This venture has since evolved into Big Face, a coffee brand that Butler officially launched in partnership with Shopify in October 2021. Despite the hefty price tag, Butler's coffee was a hit among players in the bubble, and it's clear that he's taking this business endeavor seriously.

"After my basketball career and people are like, 'Man, what is Jimmy doing nowadays?' You know where to find me," Butler said. "I will be in my cafe, behind the bar, making coffee."

Butler's business acumen doesn't stop at coffee. He's also landed lucrative endorsement deals with brands like Michelob ULTRA, which he's been featured in several ads for since the NBA partnered with the beverage company in 2020. These endorsements not only add to his income but also increase his visibility and marketability, making him a more attractive partner for future business ventures.

Most recently, Butler has filed a trademark for the name "Himmy Buckets," a playful twist on one of his popular nicknames, "Jimmy Buckets." According to US trademark attorney Josh Gerben, Butler filed the trademark on May 24, 2023, eyeing the launch of the Himmy Buckets brand of coffee, soda, beer, bottled water, coffee cups and mugs, and clothing should his trademark be approved.

This trademark filing for "Himmy Buckets" is a testament to his savvy off-court business moves. The nickname "Himmy Buckets" is a playful twist on his popular nickname "Jimmy Buckets," and it was given to Butler by the internet. The term "him" is often used on social media to refer to someone who is so good at what they do that they're referred to as "him."

This is one of those things where you either get it or you don’t lmao…

The "Himmy Buckets" brand is yet another example of how Butler is changing the game when it comes to athletes and business. It's a testament to his entrepreneurial spirit and his ability to leverage his NBA stardom to build a business empire. It's clear that Butler is not just a basketball player; he's a businessman, and he's setting a new standard for what athletes can achieve off the court.

And let's not forget, Butler is currently leading the Miami Heat in the NBA Finals. A championship win could not only boost his standing in the league but also elevate his business ventures to new heights. The spotlight that comes with a championship could attract more endorsements, partnerships, and opportunities for expansion.

So, as we watch Butler on the court, let's also keep an eye on his moves off it. Because if things keep going his way, we might just be witnessing the rise of the NBA's next business mogul.

Stay tuned, stay engaged, and remember: in basketball, as in business, it's all about the hustle.